Top tips from Mark Bouris

Be the disruptor in an industry and the challenger
Wizard was built on the deregulation of the home loan market enabling him to take on the big banks.

What business are you in? What emotion are you tapping into?
Kerry Packer asked Mark this question when investing in Wizard. Mark’s response was that home loans are more than simply providing the finance for the shelter over someone’s head but rather tapping into people’s dreams of having their own home.

Is it happiness, laughter or empathy? Your offering must be attached to an emotion.

The biggest asset you have is your time and ability to work in a business
If you’re willing to invest that, you want the return. Value your time, expertise and ability to grow and lead a business.

Have you ever failed in your business life?
If you fail, have you got enough fight in you as a leader to recover?

Who would you rather back – a front-runner or a fighter? Packer wanted to back a fighter.

You can’t be a reseller, you’ve got to own your own product and control the supply
Wizard needed access to funds to lend so when they grew, they were not restricted on access to funds and pricing.

Very early on, they bought the wholesaler to protect their future risk. Otherwise you run a huge risk of being cut down later on

Keep assessing markets
Markets change and move. Know your marketplace.

Mark is an expert in capital markets and is highly educated and experienced in accounting and law. Look at the future and take a position on where things are going.

Be fearless not reckless
Fearlessness needs to be knowledgeable. An understanding of your market combined with fearlessness will make you tough to beat – and the competition should look out!

Remind yourself who you are and why you’re in business. Ask why?
This gets you through the ‘how’.

What’s your exit strategy?
How and when do you plan to exit? All an exit strategy means is that you’ve got a plan, it doesn’t mean you sell.

How far are you prepared to go?
What are you prepared to risk and put on the line?

Are you prepared to do what it takes along with the potential impact is may have on you and your family?

Will your family support you?
Have you been honest enough and explained to your family what you’re about and willing to do and the commitment required? Make sure they’re agreeable.

Have you been truly honest with your family and do they accept you for who you are?

The reward comes with risk-taking, hard work and commitment. If these preconditions are not met, marriage breakdown and family dysfunction could be the result.

Mark’s Mantra:

  • Work hard
  • Play to balance the hard work
  • Love what you are doing. Love every minute of it
  • Fight for what’s worth fighting for. Don’t fight every battle
  • Believe in something

And finally, success is measured by the family you raise
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