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The Impact of Location on Commercial Property Values
Business

The Impact of Location on Commercial Property Values

adminMay 23, 2024May 23, 2024

The significance of location in determining property values cannot be overstated. A prime location can significantly boost a property’s value,…

Safety Protocols for Operating Dynamic Testing Machines
Business

Safety Protocols for Operating Dynamic Testing Machines

adminMay 23, 2024

Dynamic testing machines play a crucial role across industries, ensuring product safety and reliability before they enter the market. However,…

You can’t lead without your brand
Business

You can’t lead without your brand

adminApril 23, 2024July 15, 2024

Please take a look at how the chief executive of New York City and the CEO of SValley’s firm both…

Mompreneurs are the New Innovators
Business

Mompreneurs are the New Innovators

adminApril 23, 2024

There’s a new world in baby land. The other day, I walked into a friend’s nursery expecting to see a…

Account Management: Lessons from the Airlines
Business

Account Management: Lessons from the Airlines

adminApril 23, 2024

Your travel experience is determined by your place in the airline’s hierarchy of customers. This starts when you book your…

Make Mountain Offers from Molehill Promises
Business

Make Mountain Offers from Molehill Promises

adminApril 23, 2024

I don’t work in the automobile industry, but I am willing to wager that engineers include an engine when they…

Four Myths of Professional Services Marketing
Business

Four Myths of Professional Services Marketing

adminApril 23, 2024

For decades, service industry professionals such as consultants, accountants, and lawyers were reluctant marketers. In a world of cozy relationships,…

Starbucks: Strong brands always have more brand credits than debits
Business

Starbucks: Strong brands always have more brand credits than debits

adminApril 23, 2024

Starbucks Coffee’s marketing research department keeps busy with yearly brand audits that provide a wealth of information about the Starbucks…

Leadership Legacies – Distinguishing your goals from those of others
Business

Leadership Legacies – Distinguishing your goals from those of others

adminApril 23, 2024

We in professional service marketing understand that we have to meet the expectations of others, whether they be shareholders, boards,…

New marketing models: Simple in theory, difficult in practice
Business

New marketing models: Simple in theory, difficult in practice

adminApril 23, 2024

It’s time to take a look back at the promises made by the Internet about how it would change marketing.…

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