You can’t lead without your brand
Please take a look at how the chief executive of New York City and the CEO of SValley’s firm both…
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Mompreneurs are the New Innovators
There’s a new world in baby land. The other day, I walked into a friend’s nursery expecting to see a…
Account Management: Lessons from the Airlines
Your travel experience is determined by your place in the airline’s hierarchy of customers. This starts when you book your…
Make Mountain Offers from Molehill Promises
I don’t work in the automobile industry, but I am willing to wager that engineers include an engine when they…
Four Myths of Professional Services Marketing
For decades, service industry professionals such as consultants, accountants, and lawyers were reluctant marketers. In a world of cozy relationships,…
Starbucks: Strong brands always have more brand credits than debits
Starbucks Coffee’s marketing research department keeps busy with yearly brand audits that provide a wealth of information about the Starbucks…
Leadership Legacies – Distinguishing your goals from those of others
We in professional service marketing understand that we have to meet the expectations of others, whether they be shareholders, boards,…
New marketing models: Simple in theory, difficult in practice
It’s time to take a look back at the promises made by the Internet about how it would change marketing.…
New Year’s Resolutions that Will Make Your New Business More Profitable
A successful small business marketer is a mix of an optimist and a realist. If you do not cultivate optimism,…
Partnership Pitfalls to Avoid
Everyone wants to become your partner to increase your revenue using the latest gadgets or “secret weapons.” Too often, we…